It's not easy to produce beautiful footwear without it creating a negative impact on the environment, and it’s definitely not easy to create sustainable footwear that is accessible and affordable for customers. However, Shu Da realise that NOW IS THE TIME FOR CHANGE.

We are driven by the importance of making sustainable footwear ACCESSIBLE and AFFORDABLE for customers, without compromising on QUALITY and COMFORT. Only then will it be easier for customers to have the choice to shop greener.  

 At Shu Da, we are determined to pursue a program of carbon footprint reduction and recycling which IS market leading in our sector.

As a company, we have had many years of experience in supplying indoor footwear to large high street retailers. We fully understand the market, and we understand what our customers look for in beautiful, comfortable footwear. We believe that we can create and produce the best footwear on the market at a reasonable price, and with the additional sustainable focus that is currently lacking from mainstream retailers.

We aim to be transparent and honest in our initiatives, so you can make informed decisions about your purchasing. Our sustainable journey started in 2019 and continues year on year, investing in new sustainable technologies for our products and supply chain, to improve each collection we make, making it more sustainable than the last.


Our Shu Da factories are GRS certified (Global Recycle Standard). This means that the recycled materials we use in all our products have traceability back to the source. It also gives you piece of mind that the product you are buying is made from recycled materials.

All our factories are regularly audited to ensure workers are treated fairly according to International standards for wages, working hours and working conditions.  

Recycled Polyester Fabrics

The recycled polyester used in our fabrics is sourced from waste fabrics and discarded plastic bottles.

Recycled Faux Fur

All of our recycled polyester faux fur is GRS certified which is Global Recycle Standard.

Recycled Rubber

The Thermoplastic rubber outsoles used to make our footwear contains post industrial waste material. This is a 100% recycled compound for all black soles and 30% for all coloured outsoles.

We are currently working to get all our outsole recycled material GRS certified.


Every pair of Shu Da’s is delivered to you in a recycled cardboard box. We use no plastic elements whatsoever in our packaging.

Any ‘plastic-like’ components we may use are made from corn starch and are bio degradable!

 What’s next in our sustainable journey?

UK / EU Manufacturing

We plan to move part of our manufacturing from China to the UK and Europe to reduce our footwear’s carbon footprint, as well as to support British businesses.

Biodegradable Materials

In 2022 we are introducing sugarcane soles for all our trainers.

Extending the life of your Shu Da’s

We want to encourage our customers to get the most wear out of their Shu Da’s as they can. Rather than replacing your slippers when you are ready to upgrade, we will be producing replacement insoles for customers to replace their old ones with, prolonging the life of your slippers.