Our Story

Shu Da Living is a lifestyle brand, specialising in footwear that combines home and outdoor living. Shu Da products have been designed and manufactured with comfort and longevity in mind taking into consideration our effect on the planet and its future.

The brand was created in 2019 by a team of footwear experts who already run an established private label company supplying some of the UK’s largest fashion retailers. Confident in design and sourcing, the team had a passion to create a brand that put comfort, design and sustainability at the forefront of its products, combining the team’s industry knowledge and expertise.

We guarantee our products are so comfortable you won’t want to take them off!

Words from Shu Da's founder......

Working in a West Yorkshire Mill making indoor slippers for Marks and Spencer in the 1980’s was a tough but memorable introduction to the world of work. In those days the mill employed over 1,000 local people and was typical of many similar mills and factories operating all over the UK.

Since then I have supplied many millions of pairs of slippers to the UK market from various countries around the world and it is likely many people reading this will have worn slippers designed and supplied through me at one time or other!

Over all these years, I would say that I have rarely seen a slipper that combines all the attributes that a slipper should have at what would be a considered a reasonable price.

So in the end, together with my UK team and partner factory, we decided to design, produce and market a range of our own slippers. These are beautiful and stylish but with an emphasis on fit, comfort, quality and sustainability.

We have called our brand Shu Da which means “to achieve Comfort”. We hope everyone wearing our slippers will agree with that sentiment.

Lawrence Warren – Founder